Matt is sought after world-wide as a seminar presenter and teacher. He speaks regularly for Search Engine Strategies, The Direct Marketing Association and at American Advertising Federation.
Matt is the Content Manager for the DMA's SEO Certification Program. He also instructs the DMA's 2-day Web Marketing Seminar.
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Matt is sought after world-wide as a seminar presenter and teacher. He speaks regularly for Search Engine Strategies, The Direct Marketing Association and at American Advertising Federation.
Matt is the Content Manager for the DMA's SEO Certification Program. He also instructs the DMA's 2-day Web Marketing Seminar.
Lee Odden is CEO of TopRankMarketing.com, provider of strategic internet marketing consulting, training and implementation services including: SEO, business blogging and online PR.
Odden was featured in, “Online Marketing Heroes” published by Wiley and has been cited in numerous marketing publications including Ad Age which ranks Online Marketing Blog a top marketing blog online. Odden developed content for the DMA Search Engine Marketing Advanced Course and regularly speaks at: DMA, PRSA and Search Engine Strategies.
Description
Linking, Blogging and Website Promotion Using Search Engines
Blogs have changed search, online news, and online marketing and have given people a voice that reaches far and wide. Links are the new economy of the web as they provide visitors, value, and relevance for rankings. The combination of blogs, links, and search marketing adds additional tools to the search marketers' arsenal, and the savvy marketer understands how to use each one in order to increase visibility and visitors. New avenues of promotion have emerged because of the increased conversations, new opinion leaders, and closeness of the consumer. Understanding these avenues and developing relationships through blogging and search will enable new methods of marketing.