Now more than ever, consumers want more value from the marketplace. But not just more of the same old value rooted in price, quantity, luxury and convenience. Instead, consumers want new kinds of value — the value that is associated with the a newly self-empowered, consumer-controlled network of connections, information and intangibles associated with a product rather than with the actual product itself. And this is especially true for direct marketing. Attendees will hear eye-opening research about what consumers want in today's marketplace.