This presentation will provide IDC's new "MI 2.0 Framework" for building a more strategic and impactful MI organization. She will discuss how web 2.0 technologies will assist the departments of market intelligence disseminate information and knowledge within the enterprise and also to utilize the right collaboration tools to maximize interaction and raise the position of Market Intelligence into a more strategic role within the organization. It will also provide new survey analysis for MI area investment, organizational activities, and industry priorities for 2008.