Session Information
DMA08 Conference & Exhibition
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Part 4: Neurographics: Mindset Scoring System Lower Acquisition Costs That Improve Retention
Track
:
Master Class
Program Code:
AM08-0884
Date:
Sunday, October 12, 2008
Time:
1:45 PM to 2:25 PM
EST
Location:
Hilton Pavilion 4
CONTACT PERSON
:
Mark Knobel, CEO, Thinking Craft
PRIMARY SPEAKER
:
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:
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Description
Neurographix tells marketers why consumers buy, what consumers should be interested in buying and how to communicate to individual consumers.
Neurographix identifies the mindset of the brain, and how it affects the decisions people make and the products and services they buy.
Attendees will:
• Learn how to segment by mindset and how it compares to traditional demographic and psychographic clusters.
• Understand how to use mindset clusters to create more effective sales messages.
• Learn how advertising versioned to the preferences of individuals improves response, customer satisfaction and retention.
Neurographix identifies the mindset of the brain, and how it affects the decisions people make and the products and services they buy.
Attendees will:
• Learn how to segment by mindset and how it compares to traditional demographic and psychographic clusters.
• Understand how to use mindset clusters to create more effective sales messages.
• Learn how advertising versioned to the preferences of individuals improves response, customer satisfaction and retention.
Audio Synchronized to PowerPoint
(Code: AM08-0884)
Non-Attendee:
This session is a part of:
Handout Online
