Session Information
DMA08 Conference & Exhibition
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Optimize Your Channel Spend - How to Increase the Odds of Success
Track
:
Ask-The-Experts
Program Code:
AM08-0887
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
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Description
With the proliferation of marketing channels, the decision of where to allocate your advertising dollars is even more challenging. Seasoned direct marketing consultant, Mike Grant, will provide you with methodologies to apply.
LEARNER OUTCOMES:
- Discover methods to ensure accurate measurement of your marketing programs
- Learn how to optimize utilization of your prospecting dollars across multiple channels
- Understand which channels are most effective, reviewing creative ideas to improve response rates and other metrics
Audio Synchronized to PowerPoint
(Code: AM08-0887)
Non-Attendee:
Handout Online
