Bryan Eisenberg is the co-founder of Future Now Inc. (OTCBB: FUTR.OB), an interactive marketing optimization firm. Future Now, helps businesses generate more engagements, leads, subscriptions, and sales by using it’s unique framework, Persuasion Architecture™. Future Now intelligently uncovers improvement opportunities and creates roadmaps to enable your business to integrate technology, creativity, and marketing talent to continuously improve your marketing efforts.
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Bryan Eisenberg is the co-founder of Future Now Inc. (OTCBB: FUTR.OB), an interactive marketing optimization firm. Future Now, helps businesses generate more engagements, leads, subscriptions, and sales by using it's unique framework, Persuasion Architecture™. Future Now intelligently uncovers improvement opportunities and creates roadmaps to enable your business to integrate technology, creativity, and marketing talent to continuously improve your marketing efforts.
As Chief Operating Officer, Howard is ultimately responsible for delivering end-to-end delight to all those who engage our consulting services, partner with Future Now, or license our software tools and methodology.
Howard also actively consults with clients, helping companies remove speed bumps on their conversion paths, and always preaches believe what they do, not what they say! In addition to providing thought leadership in the space through writing and blogging he's also spoken about Marketing Optimization at leading conferences like Internet Retailer, Shop.org, Ad:tech, Marketing Sherpa, Search Engine Strategies, among others.
Since the early 90's, Howard's been there and done that on the web. He was designing Search Engines and engineering Content Management Systems for PriceWaterhouseCoopers' Global Web Team before they were industry buzzwords, and has first hand knowledge of why b2b exchanges never survived the fall of the Nasdaq- the visitors' needs were never met.
Howard is a member of the Association for Computing Machinery, a graduate of the Georgia Institute of Technology, and the holder of three Vince Lombardi Trophies.
Description
INTRODUCTION TO OPTIMIZATION AND MESSAGING TO DIFFERENT PROFILES
Attendees will assess their website's framework to test and optimize changes. In addition, attendees will learn how to identify which pages and sections should be tested first; how to get the fastest results by testing now; and the different types of online testing.