Session Information
DMA08 Conference & Exhibition
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Part 1: Online Optimization / Marketing Automation
Track : Pre-Conference Intensive
Program Code: AM08-0893A
Date: Saturday, October 11, 2008
Time: 10:00 AM to 12:30 PM  EST
Location: N117
CONTACT PERSON :   Click the plus sign to see more detailed information about each speaker.
 Bryan Eisenberg, Chief Persuasion Officer, Future Now Inc.
SPEAKER (S):   Click the plus sign to see more detailed information about each speaker.
 Bryan Eisenberg, Managing Partner, Eisenberg Holdings
 Howard Kaplan, Chief Operating Officer, Future Now Inc.
Description
INTRODUCTION TO OPTIMIZATION AND MESSAGING TO DIFFERENT PROFILES

Attendees will assess their website's framework to test and optimize changes. In addition, attendees will learn how to identify which pages and sections should be tested first; how to get the fastest results by testing now; and the different types of online testing.



Handout Online
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