Session Information
DMA08 Conference & Exhibition
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Part 3: Online Optimization / Marketing Automation
Track
:
Pre-Conference Intensive
Program Code:
AM08-0895C
Date:
Sunday, October 12, 2008
Time:
9:00 AM to 11:15 AM
EST
Location:
N117
CONTACT PERSON
:
Bryan Pearson, President and CEO, LoyaltyOne and author of The Loyalty Leap
PRIMARY SPEAKER
:
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:
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Description
How to Achieve Persuasive Momentum and Communication Momentum
Does your website motivate a visitor to go from one page to the next and, eventually, to take action?
• Momentum considers all the elements that motivate on the site: does your communication
• Are all forms of "content" (visual, text and other) saying what needs to be said?
• Is your messaging consistent?
• Does your website communicate not only the value of the products or service, but also the value of doing business with you?
Delighting the Customer
• What is the overall customer experience on your website?
• Are your visitors likely to return?
• Are you creating Brand Advocates?
Does your website motivate a visitor to go from one page to the next and, eventually, to take action?
• Momentum considers all the elements that motivate on the site: does your communication
• Are all forms of "content" (visual, text and other) saying what needs to be said?
• Is your messaging consistent?
• Does your website communicate not only the value of the products or service, but also the value of doing business with you?
Delighting the Customer
• What is the overall customer experience on your website?
• Are your visitors likely to return?
• Are you creating Brand Advocates?
This session is a part of:
Handout Online
