Marketing Automation And The Tools For Online Optimization

In the changing digital landscape, achieving marketing optimization online is a combination of art and science. The proper selection and implementation of Digital tools is critical to the success of your online efforts. These products and platforms include, though are not limited to, digital asset management systems for content storage and retrieval,
web analytics solutions, ad serving solutions, email and mobile creation and delivery options. In this session we will:

• Evaluate the options across product classes of digital tools
• Discuss the definition of selection criteria to find the right mix for your initiatives
• Review implementation and operating options to get your solution up and running