Promotions Optimization: A Step-by-Step Guide

Marketers today utilize an ever-growing array of direct marketing channels, from mail and email to text and dynamic point of sale messaging. As the options to directly communicate with customers and prospects increase, so does the complexity of managing a multi-channel marketing effort. Many marketers increasingly struggle with the complexity of developing the right mix of offers, delivered at the right time and in the right channels to maximize campaign effectiveness. This workshop, presented in three parts, will teach marketers a studied approach to multi-channel promotions optimization and integration.

Promotions Optimization: A Step-by-Step Guide

Part I of this workshop provides a guide for optimizing multi-channel promotional offers. A recent RSR study showed that many marketers find that 60% of their promotions disproportionately reduce margins on generated revenues. Learn how to deliver the right offer in the right channel(s) to entice customers while maintaining margins. Learn the essential elements of a multi-channel promotions optimization effort. Learn, step-by-step, how to create your own promotions optimization plan including testing strategies, analytical approaches and the five best ways to develop offers.