Session Information
DMA08 Conference & Exhibition
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Part 2: MultiChannel Marketing
Track
:
Post-Conference Intensive
Program Code:
AM08-0898B
Date:
Thursday, October 16, 2008
Time:
9:30 AM to 11:30 AM
EST
Location:
Conference Room 13-14
CONTACT PERSON
:
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PRIMARY SPEAKER
:
Description
Integrating Online & Offline Channels: 10 Strategies for Increasing Campaign Performance
In Part II you will learn how to integrate online and offline marketing to synergistically increase marketing efficiencies and return. Come learn how marketers optimize their direct marketing campaigns by using a sequenced mix of SEM, direct mail, web site marketing, email and outbound telemarketing. Walk away with an understanding of how to use channels, triggers, timing and messaging to achieve improved campaign performance.
In Part II you will learn how to integrate online and offline marketing to synergistically increase marketing efficiencies and return. Come learn how marketers optimize their direct marketing campaigns by using a sequenced mix of SEM, direct mail, web site marketing, email and outbound telemarketing. Walk away with an understanding of how to use channels, triggers, timing and messaging to achieve improved campaign performance.
Audio Synchronized to PowerPoint
(Code: AM08-0898B)
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This session is a part of:
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