Legendary DM Hall-of-Famer Stan Rapp presents insights from What Business Needs Now, the just-published anthology of marketing leadership from around the world. Learn what is needed to achieve exponential growth in the Digital Age. In the book's foreword, Rapp maintains Direct + Digital = D2 is the formula for winning big today. Now that every marketer is a direct marketer, one-to-one-to-everyone becomes the mantra replacing the one-to-one marketing future predicted in his best-seller, MaxiMarketing, published a generation ago.


Following his address, Rapp will be joined by distinguished contributors to What Business Needs Now who will share dramatic case histories and field audience questions. Finally, there will be a book signing for those who purchase advance copies of what Rapp and business leaders from the US, Europe and Latin America say in their new book about the future that arrived yesterday.