DMA Learning Center

Log-in / Create Account

Session Information

DMA08 Conference & Exhibition

Click here to go to the previous page

360 Campaign Management

Track : Ask-The-Experts

Program Code: AM08-0902

Date: Monday, October 13, 2008

Time: 12:30 PM to 1:30 PM EST

Location: C-5 Pre-Function

CONTACT PERSON :

Maria Eden, CEO, Direct Response Media, Inc

PRIMARY SPEAKER :

Click the plus sign to see more detailed information about each speaker.

Phil Donahue, President, Direct Response Media, Inc

SPEAKER :

Click the plus sign to see more detailed information about each speaker.

Steve Edelstein, CEO, The Logical Step

Steve's background in supply chain management and logistics, along with advertising, marketing, public relations and promotions has allowed him the ability to not only understand all the nuances of a particular client need, but provide solutions that will have a dramatic impact on the longevity, as well as bottom line results of a given program. Steve has over 20 years' experience in the marketing communications, consumer promotions and interactive media lines of business with particular emphasis on Internet commerce. Steve's experience in developing online and offline marketing and sales solutions for a wealth of Fortune 500 corporations brings a unique blend of strategic and technical expertise to The Logical Step.
Steve has served in a variety of Marketing, Communications, Logistics and consulting capacities. Steve served as Managing Director — Fosdick Fulfillment, where he spearheaded business/consumer fulfillment initiatives including Direct Response, E-commerce, direct marketing, promotion/sales, affinity, logistics, and supply chain management. Steve's experience in supply chain management, logistics, and electronic process provided an added-value component to the development of long-term client success. Prior to Fosdick Fulfillment, Steve was Vice President — Marketing and Business Development — NewRoads, Inc., as well as held various marketing and business development positions including ShipXact.com, PDS Worldwide, Inc., MossWarner Communications, Inc. and DMBB/Clarion Marketing and Communications.
Steve is on the Electronic Retailing Association's (ERA) Board of Directors, a member of the Electronic Retailer Magazine's Editorial Advisory and Marketing Boards, Board Chairperson of the ERA's Marketing/Communication's Committee and Branding Task Force, a member of the ERA Board of Directors' Ethics Committee, a contributing writer to many industry publications such as Electronic Retailer Magazine, Response Magazine, Target Market Magazine, DM News, and Internet Retailer, a frequent speaker at industry events such as ERA, DMA, PROMO, and NCOF, a member of the Direct Marketing Association, and Co-Chair — Membership - of the Broadcast Council's Operating Committee, a former board member of the American Marketing Association, and the recipient of the 2005 Volunteer of the Year Award from the Electronic Retailing Association.

Description

DRTV is a great way attract qualified consumers. The ROI formula from CPL through to value of the sales requires serious marketing operations and integrated logistics. To succeed in DRTV, you need to understand the cost and economic inter-relationships. We call this task 360 Campaign management.

LEARNER OUTCOMES:

� Gain valuable insights into forecasting the ultimate value of a DRTV customer
� Learn the basics of Media Metrics, Front-end Acquisition Costs and their impact on ROI.
� Understand the importance of the Coordination of Critical Benchmarks and Component Partners

Audio Synchronized to PowerPoint

(Code: AM08-0902)

Non-Attendee:

Handout Online