Session Information
DMA08 Conference & Exhibition
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DRTV HISPANIC: HOW TO TAP INTO THE HISPANIC DIRECT RESPONSE TELEVISION MARKET
Track
:
Ask-The-Experts
Program Code:
AM08-0903
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
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Description
Hispanics are the fastest growing segment of consumers. Understanding the differences in their culture and what motivates them to purchase goods and services is key to a successful advertising campaign. Creatively speak their language. Do you know how to buy effective media? What are the new Hispanic stations and networks?
LEARNER OUTCOMES:
- Creative and Production Cultural Tactics Necessary for Effective and Sensitive Direct Television Marketing to Hispanics
- Discover the best DRTV practices currently being used by major advertisers in the Hispanic Marketplace.
- Effective Media Buying, the ins and the outs and the emerging Hispanic stations, networks, and telemarketing.
Audio Synchronized to PowerPoint
(Code: AM08-0903)
Non-Attendee:
Handout Online
