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DMA08 Conference & Exhibition

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DMA 17th Annual Business Review: 2009 Economic Forecast and More

Track : MULTICHANNEL INTEGRATION

Program Code: AM08-0904

Date: Monday, October 13, 2008

Time: 3:00 PM to 4:15 PM EST

Location: Hilton Pavilion 4

CONTACT PERSON :

Peter A. Johnson, Ph.D., Vice President, Strategy Analysis & Planning, Direct Marketing Association

Peter A. Johnson, Ph.D., is Vice President for Strategy, Analysis and Planning with the Direct Marketing Association (DMA), where he also serves as Senior Economist. In his current role, Dr. Johnson has two primary responsibilities: conducting market-facing research to help the DMA align its business development with the evolving needs of its member and prospect segments; and helping DMA measure and communicate the value of DM services and channels, DM best practices, and DMA self-regulation to external government and media audiences. Since joining DMA in 2001, Dr. Johnson has conducted extensive research on the economic performance and regulation of direct marketing. His economic performance publications include the DMA�s Quarterly Business Review and the annual Power of Direct Marketing: Economic Impact Report. His policy impact analyses include such topics as the economic costs of Do Not Mail legislation, the reform of the US Postal Service, the remote sales tax (�use tax�) issue, the impact of the Federal Do Not Call registry and the economic value of e-mail marketing, among others. In 2002, he co-authored a brief to the United States Supreme Court on behalf of DMA on the value of customer data to direct marketing. In February 2008, he testified to the U.S. House of Representatives� Committee on Small Business on the benefit to the US economy of Federal relief from states� business activity taxes on direct marketing. A frequent speaker at industry and corporate events, Dr. Johnson serves on the Board of Directors of the US Marketing Accountability Standards Board. Dr. Johnson received his Ph.D. in public policy from Cornell University in 1991. After teaching at McGill University in Canada he was Assistant Professor of Public Policy at Columbia University in New York City from 1992 to 2000, then at Bryn Mawr College from 2000 to 2001.

PRIMARY SPEAKER :

Peter A. Johnson, Ph.D., Vice President, Strategy Analysis & Planning, Direct Marketing Association

Description

Hear DMA's senior economist bring alive the latest economic developments shaping our industry. Whether you want to benchmark

your company's revenue, discover which channels are growing the fastest, or which services marketers plan to spend most on next

year, this session will help numbers-savvy marketers grow business. At this session, DMA will debut its completely revised and updated

Economic Impact Forecast for 2009.

LEARNER OUTCOMES:

Discover which industries will be helped or harmed by anticipated developments in the economy
Hear recent research on where marketers expect to allocate their expenditures
Learn what the latest ROI trends are per channel

Audio Synchronized to PowerPoint

(Code: AM08-0904)

Daily Attendees:

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This session is a part of:

Click Here to Purchase the Full Compilation Set (Full Conference, Pre & Post Conference)

Click Here to Purchase the Full Conference Set (Oct 13, 14 & 15, 2008)

Click Here to Purchase the Conference Set by Day - Oct 13, 2008

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