Individuals who attend this session will receive a free copy of the authors' book.

Customer Obsession shows how businesses of any size can build a global strategy that encourages the development of meaningful, profitable relationships with their customers and prospects.

Learning Points:
• Reach and Engage the new consumer, who is much more powerful and connected to others
• Develop integrated communication campaigns supported by relationship marketing strategies using the traditional and emerging channels
• Support every communication campaign with a financial analysis Some learning points will be illustrated with real cases from Rapp Collins Global agencies network.