Join Euro RSCG Chicago President and CEO/Euro North America COO Ron Bess as he shares insight into reaching the Millennial Male. Ron will tackle the tough questions about just how to reach this ever-elusive and underdeveloped demographic. He'll share results of a recent study by Euro RSCG Chicago that delves deep into the minds of today's Millennial Guy while demonstrating exactly how a unified approach to direct marketing can be the formula for success with this new male consumer.