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Brushing Up on Search Marketing Basics
Program Code:
96
Date:
Monday, May 21, 2007
Time:
8:15 AM to 9:30 AM
EST
Are you new to search engine marketing or need a back-to-basics "refresher course"? Get the scoop you need to succeed from trusted industry thought leaders, right now! You ll learn:
- How to spot and avoid spammy SEM techniques, myths and misconceptions
- What works, what doesn't and how to intelligently plan your organic and PPC campaigns for top results
- Proven tips for search marketing success — and what you can do now for short-term and long-term ROI