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ACCM 2007 Session List
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The Annual Conference for Catalog and Multichannel Merchants (ACCM) is the only conference devoted exclusively to merchants who need to understand, segment and market to today's customers and prospects across an array of media and channel choices.

Our 2007 theme of "Creating the Ultimate Multichannel Marketing Mix" will focus on the strategies and tactics you need to successfully integrate catalog, web, store, phone, broadcast, sales force, distributor, insert, e-mail and all other marketing channels. You'll learn how to maximize both your marketing investment and your customer's experience.


Media Legend
Handout

Display sessions grouped by:
Track Session Code Speaker Date

Track: 

B-to-B Intensive
Business-to-Business
 Circulation Intensive
 Circulation Strategies
 Creative Intensive
 Creative/Production
 E-mail Intensive
 Executive Forum
 Management/Operations
 Merchandising
 Merchandising Intensive
 Multichannel Marketing
 Power Forum
 Search Marketing Intensive
 Small & Start-up Multichannel Merchant
 Small & Start-up Multichannel Merchant Intensive
 Web & Email Marketing
 Web Analytics & Conversion Intensive
 

CON  ACCM 2007 Session Recordings on DVD-ROM 
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B-to-B Intensive

100  Integrate Your Web Site and Improve Your Customers' Experience   
116  Profitable Acquisition Techniques to Boost Your Business 
131  Multichannel Measurement and Metrics for Increased Sales & Profits   
143  Bringing it All Together - Top 25 Ideas for B-to-B Marketing Success 
87  Winning Marketing Strategies to Generate Revenue from Current Customers 
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Business-to-Business

208  Creating Revenue through Proactive Phone & E-mail Customer Contact   
224  How to Create and Cultivate a Thriving B-to-B Customer Database   
241  Creating The Most Efficient Use of Your "Big Book"   
284  Winning at B-to-B Search: CDW Shares Best Practices for PPC Success 
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Circulation Intensive

105  House File Strategies: How to Maximize Sales & Profits   
121  Merge and Mailing Strategies in a Multichannel World 
138  Using Match backs to Allocate Orders between Channels   
148  Creating an Annual Mail Plan that Meets Financial Goals   
92  Strategic and Circulation Planning — Plans Are a Must   
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Circulation Strategies

190  Declining Response Rates? Correct Data Errors & Increase Your Performance   
206  Navigating Overcharted Waters: To Co-op or Not to Co-op   
228  Ancillary Ways for Acquiring New Customers with DRTV, DR Radio and Insert Media 
250  Maneuvering Through the Merge/Purge for Best Response Rates   
303  Circulation Testing: Techniques and Strategies for Increasing Insights and ROI   
305  Calculating Life-Time Value for Smarter Marketing Decisions   
310  Best Practices for Circulation Prospecting and Conversion   
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Creative Intensive

108  Catalog Design — Rules of Engagement   
124  Web Site Design — Make Your Site Sell Harder 
136  Fast and Furious Tips for Online and Offline Copy in the 2007-2008 Era   
151  Maximize Photography Budgets and Avoid Pitfalls in the Multichannel World 
95  Does Your Brand Have Bling? 
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Creative/Production

191  Managing Multiple Channels: Effective Content Management   
218  Through Their Eyes Only: Building Experiential Creative that Sells!   
230  Measuring Rich Media: Just Bells and Whistles or Effective Sales Generator? 
231  The Ins and Outs of Saving with Co-Mailing   
251  This Worked, That Didn't 
309  Proven Strategies to Foster Innovation in a Multichannel Environment 
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E-mail Intensive

106  Slicing and Dicing Your List for Improved Relevance and Results   
122  Is a Picture Always Worth a Thousand Words...Or Clicks?   
139  Analyst Report: Online Retail Marketing, 2007 and Beyond 
149  Channel Surfing: Explore New Possibilities   
93  Core Concepts for Building a Powerful E-mail Program   
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Executive Forum

205  Creating The Exceptional Cross-Channel Customer Experience 
301  Looking Forward — The Future of B-to-B Marketing 
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Management/Operations

213  50 Ideas! Tips, Tricks and Secrets to Reduce Operations Costs   
229  Better Choices for Better Performance: Practical Tools to Guide Smarter Decision-Making on Environmental Concerns   
243  Secrets of the Private Equity Investor   
306  Secure Data, Secure Future: How to Secure Your Company's Multichannel Future   
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Merchandising

234  Overcoming the Challenges of Product Development & Sourcing   
239  Inventory Forecasting: It Doesn''''t Take a Village, Just Marketing and Merchandising   
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Merchandising Intensive

102  Winning Merchandising Practices Across Channels   
118  Maverick Merchandising Lessons from the Small Merchant   
133  Proprietary Product Development as a Brand Enhancer   
145  Online Merchandising Integration for Increased Sales   
89  Whole Mind Merchandising: Mixing the Innovative with the Hard Numbers   
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Multichannel Marketing

207  Multichannel Integration: Connecting Customer Experience to Customer Loyalty 
217  New Customer Acquisition: Where to Spend Your Next Dollar in the Multichannel Marketplace 
225  Branding: A Single View of the Company for Increased Customer Loyalty   
227  Beyond Match backs: Understanding Your Customers' Path to Purchase 
240  Maximizing Customer Value - Through Marketing, Merchandising, Operations and Creative Strategies   
276  How to Develop Breakthrough Contact Strategies   
279  Matching Back & Allocating Sales Data to Optimize Marketing Plans   
302  The Multichannel Opportunity: Where Do Sophisticated Marketers Find Profits?   
325  Multichannel Marketing from the Frontlines: The Reality, Promise, and Myths of Integrated Marketing   
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Power Forum

112  Power Forum: Differentiate and Conquer 
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Search Marketing Intensive

109  Measuring Search Conversions 
125  Integrating Search into Your Marketing Mix for Outstanding Results   
137  Making Blogging & RSS Pay Off   
152  New Search Marketing Opportunities for Smart Multichannel Merchants   
96  Brushing Up on Search Marketing Basics 
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Small & Start-up Multichannel Merchant

210  Catalog Launch Strategies that Drive Multichannel Business   
242  How to Compete With the Big Guys   
312  Growth Strategies for Small Multichannel Businesses   
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Small & Start-up Multichannel Merchant Intensive

101  Building a Better Customer File in a Multichannel World   
117  Fostering Sales and Profits Through an Integrated Marketing Plan   
132  Multichannel Metrics: Testing, Measuring and Learning from Your Work 
144  Growth Strategy Challenges: A Panel Discussion with People Who Are Making It Happen   
88  Setting the Stage for Multichannel Success   
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Web & Email Marketing

209  Improve Your E-mail Response by Improving Your Lists 
211  Online Merchandising Lab: Best Practices To Increase Online Sales   
212  Get Optimal Results from Your Organic and PPC Campaigns 
226  Free Clicks and Hot Conversions: Secrets of SEO Copywriting for Multichannel Merchants   
235  eCommerce 3.0: Making eCommerce a Uniquely Great Experience 
245  Using Internal Search to Drive a Superior User Experience and Increase Sales   
248  Driving Sales with Microsites and Landing Pages 
285  Affiliate Marketing: Restructuring Strategies in a Multichannel World   
304  Gaining Market Share Via Customer-Created Content 
308  Web Site Usability: Small Changes, Big Results 
311  Online Surveying: Is a Little Information Dangerous? 
314  Make Shopping Comparison Sites Work For You 
326  Best Practices for SEM Management   
327  How to Conduct Real-Time Testing Online to Improve Conversion Rates 
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Web Analytics & Conversion Intensive

104  Key Performance Indicators and Executive Reports 
120  Coming Full Circle - Improving the Customer Experience & Increasing Conversion   
135  Measuring the Results   
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