Session Information
ACCM 2007
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Key Performance Indicators and Executive Reports
Track
:
Web Analytics & Conversion Intensive
Program Code:
104
Date:
Monday, May 21, 2007
Time:
9:45 AM to 10:45 AM
EST
Location:
204B
SPEAKER
(S):
Lisa Papageras, Manager, E-Commerce, What on Earth/Art & Artifact/Signals/Wireless, Universal Screen Arts, Inc.
Description
When it's possible to measure and report on so much information, how do you boil it down to what's really important? And what type of reporting do you provide to management. In this session, we'll answer those questions as well as explore the purpose of your site and the key value events, how you measure success on your site, and dashboards.
No items are available for this session.