In this session you will learn how front-end planning and back-end analysis are a never-ending cycle. Hear how integrated contact strategies that specify scheduled contacts for both catalog and e-mails are now the standard. You'll also discover in detail what offline and online strategies and tactics are being used by successful merchants. You'll learn:

• Advanced RFM incorporating the Internet


• Secrets on increasing your mailable universe


• Reactivation strategies


• Latest imperatives for successful use of your marketing database