Session Information
ACCM 2007
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Maverick Merchandising Lessons from the Small Merchant
Track
:
Merchandising Intensive
Program Code:
118
Date:
Monday, May 21, 2007
Time:
1:00 PM to 2:00 PM
EST
Location:
105
SPEAKER
(S):
Liz Plotnick-Snay, Chief Operating Officer, Gooseberry Patch
Description
In this session, we'll look at merchandising from the little guys' perspective...
the lessons are BIG, remarkable, profitable and applicable to all markets,
segments and product categories. Rediscover the power of "small but mighty."
You'll learn:
the lessons are BIG, remarkable, profitable and applicable to all markets,
segments and product categories. Rediscover the power of "small but mighty."
You'll learn:
- Why entrepreneurial thinking should drive your brand and product strategy
- The necessity of the niche
- Why customers love the little guy