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This session focuses on the numbers side of the business with an in-depth, hands-on look at the P&L statement, breakeven, contribution analysis, return on investment and lifetime value, as well as strategies for building and measuring successful tests. You'll learn:
- Financial modeling goals and how to organize and read the profit-and-loss statement to best manage the business
- What post analyses every multichanneler should do and how to read the results
- What types of testing provides the greatest payback and how to set up a proper test grid for success