Session Information
ACCM 2007
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Proprietary Product Development as a Brand Enhancer
Track
:
Merchandising Intensive
Program Code:
133
Date:
Monday, May 21, 2007
Time:
2:00 PM to 3:00 PM
EST
Location:
105
SPEAKER
(S):
Ellen Kresky, Director of Creativity, Ben & Jerry's
Description
No doubt, a brand is its products. The more unique and exclusive the better.
Explore the "inside out" methods of creating winning proprietary products from
merchants who are passionate about this! You'll learn:
Explore the "inside out" methods of creating winning proprietary products from
merchants who are passionate about this! You'll learn:
- The power of brand-driven merchants
- The necessity of customers as co-collaborators
- The importance of continual innovation
- Creative exercises to help your brand become more relevant
with the needs of today's customers