The difference between "trousers" and "pants"... between "$100.00" and "$100"... between using the word "available" and omitting it... can make a substantial difference in response. Add to that the psychological difference between print and Web and we have a creative challenge many don't even know exists. After this session, you will have a new understanding of the importance of word use and see the difference Web adaptations often demand. Plus, you will have the opportunity for hands-on practice of new principles.