Multichannel integration is a must for any retailer trying to acquire and retain today's multichannel shoppers. Identifying and catering to the needs of multichannel shoppers is critical to building customer loyalty. Each panelist will present how they used multichannel integration to create a profile of their target customer and used that knowledge to make the right investments to build customer loyalty. You'll learn:

• How to use customer profiling and segmentation to define the core customer


• Ideas for attracting and retaining multichannel shoppers