This interactive session marries best-in-class merchandising practices with hands-on merchant Web critiques. Lauren Freedman, president of the e-tailing group, shares best practices and innovations from their Annual Mystery Shopping Studies. Plus, 3-4 merchants will be selected and given the opportunity to hear what merchandising experts have to say about their Web site and their merchandising efforts. You'll learn must-do tactics for merchandising, and receive a takeaway checklist of dos and don'ts.