Are your creative presentations REALLY engaging customers? Most designers
understand creative "best practices" but forget the customer and the art of
experiential selling! It begins with understanding your "relevant" merchandise
concept and presenting it from the customers' point of view... through "their
eyes only." In this example-filled session, learn how to infuse this concept into
your online and offline presentations. You'll learn:

• How to get inside your customer's head and build creative that motivates


• How to exploit your merchandise concept so that you become the only option


• How to get your merchandise and creative teams working together to build
  spreads that engage and sell!