ACCM 2007
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Ancillary Ways for Acquiring New Customers with DRTV, DR Radio and Insert Media
Track
:
Circulation Strategies
Program Code:
228
Date:
Tuesday, May 22, 2007
Time:
2:15 PM to 3:30 PM
EST
Location:
105
SPEAKER
(S):
Gordon Magee, Internet Marketing and Analysis Manager, Drs. Foster & Smith
Jeff Small, CEO, Strategic Media
Jill Eastman Vidal
Description
Are you considering branching out into DRTV, DR radio or inserts to grow your
customer file? Learn how to reap the benefits and avoid the pitfalls from a lively
panel discussion among top-notch experts who know how to integrate these
media into an effective overall multichannel acquisition strategy.
No items are available for this session.