Co-mailing is a potential area of savings for catalogers. During the session,
panelists will weigh in on the benefits of co-mailing, the how-tos of co-mailing,
and potential costs savings. Especially in a time of increased postage costs,
co-mailing appears to be one of the best ways for catalogers to cut down
on annual expenses. Panelists will also give tips about more efficient mail
preparation – as dictated by the U.S. Postal Services' new mailing standards.