Session Information
ACCM 2007
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Overcoming the Challenges of Product Development & Sourcing
Track : Merchandising
Program Code: 234
Date: Tuesday, May 22, 2007
Time: 2:15 PM to 3:30 PM  EST
Location: 252B
SPEAKER (S):
Glenn Bader, Director Emerging Channels, Schwan's Home Service
Leila Griffith, President, Leila Griffith Consulting
Kathleen Schultz, Merchandising & Creative Strategist and Former VP Direct to Consumer, Ethel M. Chocolates
Description
Developing a unique private-label product is an enticing prospect and could
give you an edge over the competition, but it's not without challenges. This
panel of experts will discuss some of the issues you should consider before
jumping into product development and sourcing, including finding manufacturing
sources, lead time planning, inventory forecasting, branded versus non-branded
packaging, the different challenges between domestic sourcing versus offshore
sourcing, internal communications, financial risks and more.


Handout Online
(Attendees only)
(Code: 234)
Regular Attendee:Free