Session Information
ACCM 2007
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Creating The Most Efficient Use of Your "Big Book"
Track
:
Business-to-Business
Program Code:
241
Date:
Tuesday, May 22, 2007
Time:
3:45 PM to 5:00 PM
EST
Location:
104B
SPEAKER
(S):
Robert Kernweis, Director, Customer Sales and Marketing, Staples Business Delivery
Kelly Murphy, Marketing Manager, Deluxe Corporation
George Woodward, Consultant
Description
This panel of B-to-B marketers will provide proven ideas to cut costs and
generate more multichannel profits from your "big book." We'll discuss such
considerations as a one-time mailing of your large catalog plus additional
smaller catalog mailings and e-mail campaigns directing customers to your
catalog and Web site to generate more sales. Plus, we'll cover tips for efficient
formats, page counts, paper choices and more. You'll learn:
generate more multichannel profits from your "big book." We'll discuss such
considerations as a one-time mailing of your large catalog plus additional
smaller catalog mailings and e-mail campaigns directing customers to your
catalog and Web site to generate more sales. Plus, we'll cover tips for efficient
formats, page counts, paper choices and more. You'll learn:
- Innovative ideas for using your "Big Book" most efficiently
- How to extend the life of your catalog and generate more sales
- How to use the "big book" to drive Web sales