Session Information
ACCM 2007
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How to Develop Breakthrough Contact Strategies
Track
:
Multichannel Marketing
Program Code:
276
Date:
Wednesday, May 23, 2007
Time:
7:30 AM to 8:30 AM
EST
Location:
104A
SPEAKER
(S):
Amy Cohorst, Marketing Director, Valley Naturals
Heather Sutton, Marketing Manager, Saint Mary�s Press
Description
Tired of just re-using last year's mail plan? Not sure if it's working but not sure what to do? Discover the simple secrets of developing and testing a contact strategy to attain your financial goals and maximize your sales efforts. This step-by-step session will walk you through how to develop a contact strategy for long-term strategic growth. You'll learn:
- How to identify overlooked, yet highly profitable, contact opportunities
- How to organize your current plan for strategic analysis