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Session Information
ACCM 2007
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Affiliate Marketing: Restructuring Strategies in a Multichannel World
Track : Web & Email Marketing
Program Code: 285
Date: Wednesday, May 23, 2007
Time: 7:30 AM to 8:30 AM  EST
Location: 206B
SPEAKER (S):
 Stephen Fuller-Rowell, Director of e-Commerce, Chinaberry Inc.
 Jeff Molander, Principal, Molander & Associates Inc.
Carol Steinberg, Vice President Ecommerce, David's Bridal, Inc.
 Amanda Watlington, Ph.D./APR, Owner, Searching for Profit
Description
Multichannel marketers now find themselves competing head-on with Web affiliates for new and existing customers. Change is mandatory and redefining fundamental aspects of affiliate agreements is essential to success. This panel of experts reveals how savvy marketers and affiliates are putting their heads together to restructure relationships and achieving mutually beneficial financial and branding results. You'll learn:

  • Recommendations for more profitable relationships betweenmarketers and affiliates

  • How to manage common struggles between marketers and affiliates

Handout Online
(Attendees only)
(Code: 285)
Regular Attendee:Free
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