How do you determine the life-time value of customers that come to you
through different channels? How much more valuable is a catalog buyer than
a customer that came to you though an online search? And how much money
should I spend marketing to these different customers? In this session, we'll
show you how to calculate LTV of your different customers so you can make
smarter marketing decisions. You'll also learn how to allocate the appropriate
budgets for marketing to these different customer segments based on their
long-term value to your company.