Session Information
ACCM 2007
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Secure Data, Secure Future: How to Secure Your Company's Multichannel Future
Track : Management/Operations
Program Code: 306
Date: Wednesday, May 23, 2007
Time: 10:45 AM to 12:00 PM  EST
Location: 105
SPEAKER :
Betsy Broder, Assistant Director, Division of Privacy and Identity Protection, Federal Trade Commission
Description
Security of customer information is crucial to maintaining confidence in your
business' bottom line. If you leave the door open, you could allow personally
identifiable information to be stolen or altered, compromising the trust between
you and your customer. Lose that trust, and customers will deny you the information
you need to build a good marketing relationship. This panel of experts can
teach you the steps you can take to minimize the risk of data loss and how
to be a hero within your organization.


Handout Online
(Attendees only)
(Code: 306)
Regular Attendee:Free