Session Information
ACCM 2007
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Proven Strategies to Foster Innovation in a Multichannel Environment
Track : Creative/Production
Program Code: 309
Date: Wednesday, May 23, 2007
Time: 10:45 AM to 12:00 PM  EST
Location: 205B
SPEAKER (S):
Michael Davis, Chief Innovation Architect, InnovationCorps
James Hauptman, Creative Director and Managing Editor, L.L.Bean
Description
For many companies, lighting the fires of innovation may be more difficult than
you might think. Clogged processes, outdated organizational hierarchies and a
host of other factors can inhibit your creative team's ability to succeed. In this
session, we'll address the steps needed in creating an idea-fertile corporate
environment, as well as proven tools and techniques to get your creative teams
off to a great start. You'll learn:

  • Potential barriers to innovation within your creative organization

  • Proven ideation techniques guaranteed to inspire your creative teams



No items are available for this session.