This workshop will provide you with a comprehensive look at real-time testing online that will help improve your conversion rates. We'll cover an overview of A/B testing vs. multivariable testing and discuss the tremendous efficiencies in using a multivariable testing methodology. Plus, we'll look at the organizational, analytical and technological pitfalls that companies often run into when embarking on a real-time testing program and provide solutions for overcoming them. We'll also explore two case studies that demonstrate how multivariable testing can result in large increases in annualized revenue. To wrap up the workshop, you'll learn best practices related to the use of copy, layouts, and offers from the thousands of tests Optimost has conducted on behalf of its customers.