Kurt Medina is a nationally-recognized mature market expert and President of Medina Associates, a direct marketing consultancy specializing in the 50+ marketplace, with over 75 clients that include: Genworth, AARP, Humana, Starkey Hearing Aids, Equitable, MetLife, Hoveround and many more. Medina is a frequent speaker at DMA and other conferences and for 13 years has presented the DMA’s 2-day intensive seminar: Mastering the 50+ Marketplace.