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DM Days 2007
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Conference Set
Special Concentration Workshop
June 19, 2007
June 20, 2007
June 21, 2007
Conference Set
CON Full Conference CD-ROM Package (all 3 days)
CON1 Special Concentration Workshop CD-ROM Package (contains all 5 workshops)
CON2 Individual Full-Day CD-ROM (June 19, 2007)
CON3 Individual Full-Day CD-ROM (June 20, 2007)
CON4 Individual Full-Day CD-ROM (June 21, 2007)
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Special Concentration Workshop
72 Search Engine Certification... Primer 1
73 E-mail, Tips, Tricks & Proven Solutions 1
74 Creative Strategies & Execution 1
75 Database Marketing State of the Art: A one-day refresher course that covers all the bases 1
76 Acquisition/Loyalty Marketing Solutions - The Hook - How to Engage, Retain and Grow Your Valuable Customers 1
89 Search Engine Certification... Primer 2
90 E-mail, Tips, Tricks & Proven Solutions 2
91 Creative Strategies & Execution 2
92 Database Marketing State of the Art: A one-day refresher course that covers all the bases 2
93 Acquisition/Loyalty Marketing Solutions - The Hook - How to Engage, Retain and Grow Your Valuable Customers 2
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June 19, 2007
67 Popularity Online: Winning Search and the Social Media Contest
69 What is YOUR Email Reputation?
77 Target, Test and Test Again: 5 Quick Tricks To Improve Conversion Marketing
78 TransPromo - Creating Revenue Driving Documents
79 30 Sizzling Search Marketing Secrets in 60 Minutes
84 USPS 2007 Rate Case - Prepare For Change
85 Then There Was One: Understanding the OneCode Barcode
87 The New Era of Marketing Technology: Choose the Right Solution to Drive ROI (Sponsored by the DMA Marketing, Technology & Internet Council)
94 Online-to-Offline Conversions: The Missing Metric
95 16 Proven Success Accelerators in CRM and Database Marketing
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June 20, 2007
133 50+ MATURE MARKET CREATIVE SECRETS TO SUCCESS
135 It's the Data! How Smart Direct Marketers Utilize New Data
136 Search Engine LABS
138 How to Use Brand Currency in the DRTV Vending Machine (Sponsored by the DMA Broadcast Council)
146 Attitudinal Data Framing: What You Know About Who You Know
147 How to Build an Audience Using the Neighborhood Your Content Already Lives In
148 Optimizing Direct Mail Success: Ensuring Delivery of Your Marketing Message
149 Search Engine LABS
150 Building Brands & Driving Response: Striking the Right Balance
151 DRTV In The Digital Age
152 On The Move: New Address Hygiene Techniques For Direct Mail
153 Case Study: How Intuit Used Multichannel Marketing to Turn QuickBooks into a "Purpose Brand"
154 To Offer or not To Offer? Is Your Suppression File Keeping You up at Night
157 The Periodic Table of Creative Strategy
158 17 Essential Tactics for Successful B-to-B Sales Lead Generation and Management
159 50 Ways to Improve Your DR Radio Campaign
161 Search Engine LABS
163 Getting in the Inbox. Is it the List, the Sender, or the Content?
166 Insert Media; Increase Exposure by Decreasing Hidden Costs
194 Marketing Healthcare to the Senior Population: Developing a Successful Direct Response Campaign
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June 21, 2007
193 How More Effective Data Hygiene and Innovative Processing Can Save You Money - A CitiFinancial Mortgage Case Study
195 The Numbers... Getting the Most for Your Marketing Dollar
196 Customer Centric Communication: Realize Next Generation Fulfillment Success Today
197 How to Leverage Brand Synergy on a Local Level for New Customer Acquisition
198 Give Your Search a Physical: An 8-Step Check-up for Your PPC Campaigns
199 Analysis and Modeling for Today's Data
200 Rules of the Road for Winning Customers for Life
208 Mergers and Acquistions: Current Activity and Emerging Trends
209 Taking SEM to the Next Level: PPC Beyond Acquistion
210 Testing for Marketers: Why You Must "Get With the Program
214 Use 'The Four D's' to Create Effective Loyalty Programs That Reduce Customer Churn
215 Planning for Your Search Marketing Success
217 Cumulative Marketing Impact: Analyzing the TRUE Results of Customer Contact Strategies
221 34 Market-Tested Strategies for Revitalizing DM Performance
225 Variable Data Printing... Is it for Real?
227 Targeted Addressable Advertising Using Digital TV
229 The Next Generation in Consumer Rewards: Branded Prepaid Debit Cards
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