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DM Days 2007 Session List
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Conference Set
Special Concentration Workshop
 June 19, 2007
 June 20, 2007
 June 21, 2007
 

Conference Set

CON  Full Conference CD-ROM Package (all 3 days) 
CON1  Special Concentration Workshop CD-ROM Package (contains all 5 workshops) 
CON2  Individual Full-Day CD-ROM (June 19, 2007) 
CON3  Individual Full-Day CD-ROM (June 20, 2007) 
CON4  Individual Full-Day CD-ROM (June 21, 2007) 
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Special Concentration Workshop

72  Search Engine Certification... Primer 1   
73  E-mail, Tips, Tricks & Proven Solutions 1   
74  Creative Strategies & Execution 1 
75  Database Marketing State of the Art: A one-day refresher course that covers all the bases 1 
76  Acquisition/Loyalty Marketing Solutions - The Hook - How to Engage, Retain and Grow Your Valuable Customers 1 
89  Search Engine Certification... Primer 2   
90  E-mail, Tips, Tricks & Proven Solutions 2   
91  Creative Strategies & Execution 2 
92  Database Marketing State of the Art: A one-day refresher course that covers all the bases 2   
93  Acquisition/Loyalty Marketing Solutions - The Hook - How to Engage, Retain and Grow Your Valuable Customers 2   
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June 19, 2007

67  Popularity Online: Winning Search and the Social Media Contest   
69  What is YOUR Email Reputation?   
77  Target, Test and Test Again: 5 Quick Tricks To Improve Conversion Marketing   
78  TransPromo - Creating Revenue Driving Documents 
79  30 Sizzling Search Marketing Secrets in 60 Minutes   
84  USPS 2007 Rate Case - Prepare For Change   
85  Then There Was One: Understanding the OneCode Barcode   
87  The New Era of Marketing Technology: Choose the Right Solution to Drive ROI (Sponsored by the DMA Marketing, Technology & Internet Council)   
94  Online-to-Offline Conversions: The Missing Metric   
95  16 Proven Success Accelerators in CRM and Database Marketing   
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June 20, 2007

133  50+ MATURE MARKET CREATIVE SECRETS TO SUCCESS 
135  It's the Data! How Smart Direct Marketers Utilize New Data   
136  Search Engine LABS 
138  How to Use Brand Currency in the DRTV Vending Machine (Sponsored by the DMA Broadcast Council)   
146  Attitudinal Data Framing: What You Know About Who You Know   
147  How to Build an Audience Using the Neighborhood Your Content Already Lives In   
148  Optimizing Direct Mail Success: Ensuring Delivery of Your Marketing Message   
149  Search Engine LABS 
150  Building Brands & Driving Response: Striking the Right Balance 
151  DRTV In The Digital Age   
152  On The Move: New Address Hygiene Techniques For Direct Mail   
153  Case Study: How Intuit Used Multichannel Marketing to Turn QuickBooks into a "Purpose Brand"   
154  To Offer or not To Offer? Is Your Suppression File Keeping You up at Night 
157  The Periodic Table of Creative Strategy   
158  17 Essential Tactics for Successful B-to-B Sales Lead Generation and Management   
159  50 Ways to Improve Your DR Radio Campaign   
161  Search Engine LABS 
163  Getting in the Inbox. Is it the List, the Sender, or the Content?   
166  Insert Media; Increase Exposure by Decreasing Hidden Costs   
194  Marketing Healthcare to the Senior Population: Developing a Successful Direct Response Campaign   
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June 21, 2007

193  How More Effective Data Hygiene and Innovative Processing Can Save You Money - A CitiFinancial Mortgage Case Study 
195  The Numbers... Getting the Most for Your Marketing Dollar   
196  Customer Centric Communication: Realize Next Generation Fulfillment Success Today   
197  How to Leverage Brand Synergy on a Local Level for New Customer Acquisition   
198  Give Your Search a Physical: An 8-Step Check-up for Your PPC Campaigns   
199  Analysis and Modeling for Today's Data   
200  Rules of the Road for Winning Customers for Life   
208  Mergers and Acquistions: Current Activity and Emerging Trends 
209  Taking SEM to the Next Level: PPC Beyond Acquistion   
210  Testing for Marketers: Why You Must "Get With the Program   
214  Use 'The Four D's' to Create Effective Loyalty Programs That Reduce Customer Churn   
215  Planning for Your Search Marketing Success   
217  Cumulative Marketing Impact: Analyzing the TRUE Results of Customer Contact Strategies   
221  34 Market-Tested Strategies for Revitalizing DM Performance   
225  Variable Data Printing... Is it for Real? 
227  Targeted Addressable Advertising Using Digital TV 
229  The Next Generation in Consumer Rewards: Branded Prepaid Debit Cards   
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