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Rules of the Road for Winning Customers for Life
Program Code:
200
Date:
Thursday, June 21, 2007
Time:
9:00 AM to 9:50 AM
SPEAKER
(S):
Pam Evans, WW Software Marketing, Marketing Optimization Manager,
IBM
Pam Evans has worldwide responsibility for IBM digital marketing strategies, web analytics and content management for 70 IBM Software Group country websites, developing strategies to integrate web and online social networks in measurable ways to drive leads. A 30-year digital marketing and globalization leader for IBM, she serves on the DMA’s Programs Advisory and iDirect Councils and speaks frequently to professional marketing and sales groups. She was named as the Marketer of the Year for 2008 by Target Marketing Magazine and one of the top 100 marketers by B to B Magazine in 2006 and 2007.
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Jeannley Mullen, Partner, Senior Director Email Programs, Ogilvy One
Robert Powers, Digitas