Session Information
DM Days 2007
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Full Conference CD-ROM Package (all 3 days)
Track
:
Conference Set
Program Code:
CON
Description
June 19, 2007
June 20, 2007
June 21, 2007
- 67: Popularity Online: Winning Search and the Social Media Contest
69: What is YOUR Email Reputation?
77: Target, Test and Test Again: 5 Quick Tricks To Improve Conversion Marketing
78: TransPromo - Creating Revenue Driving Documents
79: 30 Sizzling Search Marketing Secrets in 60 Minutes
84: USPS 2007 Rate Case - Prepare For Change
85: Then There Was One: Understanding the OneCode Barcode
87: The New Era of Marketing Technology: Choose the Right Solution to Drive ROI (Sponsored by the DMA Marketing, Technology & Internet Council)
94: Online-to-Offline Conversions: The Missing Metric
95: 16 Proven Success Accelerators in CRM and Database Marketing
June 20, 2007
- 133: 50+ MATURE MARKET CREATIVE SECRETS TO SUCCESS
135: It's the Data! How Smart Direct Marketers Utilize New Data
136: Search Engine LABS
138: How to Use Brand Currency in the DRTV Vending Machine (Sponsored by the DMA Broadcast Council)
146: Attitudinal Data Framing: What You Know About Who You Know
148: Optimizing Direct Mail Success: Ensuring Delivery of Your Marketing Message
149: Search Engine LABS
150: Building Brands & Driving Response: Striking the Right Balance
151: DRTV In The Digital Age
152: On The Move: New Address Hygiene Techniques For Direct Mail
153: Case Study: How Intuit Used Multichannel Marketing to Turn QuickBooks into a "Purpose Brand"
154: To Offer or not To Offer? Is Your Suppression File Keeping You up at Night
157: The Periodic Table of Creative Strategy
158: 17 Essential Tactics for Successful B-to-B Sales Lead Generation and Management
159: 50 Ways to Improve Your DR Radio Campaign
161: Search Engine LABS
163: Getting in the Inbox. Is it the List, the Sender, or the Content?
194: Marketing Healthcare to the Senior Population: Developing a Successful Direct Response Campaign
June 21, 2007
- 195: The Numbers... Getting the Most for Your Marketing Dollar
196: Customer Centric Communication: Realize Next Generation Fulfillment Success Today
197: How to Leverage Brand Synergy on a Local Level for New Customer Acquisition
198: Give Your Search a Physical: An 8-Step Check-up for Your PPC Campaigns
199: Analysis and Modeling for Today's Data
200: Rules of the Road for Winning Customers for Life
209: Taking SEM to the Next Level: PPC Beyond Acquistion
210: Testing for Marketers: Why You Must "Get With the Program
214: Use 'The Four D's' to Create Effective Loyalty Programs That Reduce Customer Churn
215: Planning for Your Search Marketing Success
217: Cumulative Marketing Impact: Analyzing the TRUE Results of Customer Contact Strategies
221: 34 Market-Tested Strategies for Revitalizing DM Performance
225: Variable Data Printing... Is it for Real?
227: Targeted Addressable Advertising Using Digital TV
229: The Next Generation in Consumer Rewards: Branded Prepaid Debit Cards
CDROM Set
(Code: CON)
$299 USD
