Session Information
DM Days 2007
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Individual Full-Day CD-ROM (June 20, 2007)
Track
:
Conference Set
Program Code:
CON3
Description
June 20, 2007
- 133: 50+ MATURE MARKET CREATIVE SECRETS TO SUCCESS
135: It's the Data! How Smart Direct Marketers Utilize New Data
136: Search Engine LABS
138: How to Use Brand Currency in the DRTV Vending Machine (Sponsored by the DMA Broadcast Council)
146: Attitudinal Data Framing: What You Know About Who You Know
148: Optimizing Direct Mail Success: Ensuring Delivery of Your Marketing Message
149: Search Engine LABS
150: Building Brands & Driving Response: Striking the Right Balance
151: DRTV In The Digital Age
152: On The Move: New Address Hygiene Techniques For Direct Mail
153: Case Study: How Intuit Used Multichannel Marketing to Turn QuickBooks into a "Purpose Brand"
154: To Offer or not To Offer? Is Your Suppression File Keeping You up at Night
157: The Periodic Table of Creative Strategy
158: 17 Essential Tactics for Successful B-to-B Sales Lead Generation and Management
159: 50 Ways to Improve Your DR Radio Campaign
161: Search Engine LABS
163: Getting in the Inbox. Is it the List, the Sender, or the Content?
194: Marketing Healthcare to the Senior Population: Developing a Successful Direct Response Campaign
CDRom
(Code: CON3)
$99 USD
