Course Description

To return to the session list page click '2007 ADA Annual Session' link above.
EFFECTIVE E-MAIL AND WEB MARKETING FOR THE DENTAL PROFESSIONAL
Category: Dental Economics and Practice Management
Course Code:7337

Synopsis:
Over 35 billion email messages are sent daily, more than the total number of phone calls, faxes and paper mail messages sent combined. How can your practice develop email effectively as a primary marketing vehicle?

Learning Outcomes:
1. Ten steps for effective email campaigns
2. Delivery options for bulk emailing
3. Tips for personal email effectiveness

Speaker(s):
Corbin Ball, CSP, CMP