Health professionals tell people things they do not want to know and do not want to hear. We hope that these messages will lead to the adoption of behaviors that will have a salutary effect on the health of patients and the public. This session focuses on factors that both impede and enable the process.

Learning Outcomes:
1. Risk communication in clinical and public health practice
2. How people hear and respond to risk communication messages
3. Strategies for risk communication messages to be heard and acted on accordingly